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Build My Brand™ Promotional Planning Inquiry Form

EVENT DESCRIPTION
Business-to-Business
 Business-to-Consumer
 Internal
Schedule Date of event/program launch Date promotional items are needed

OBJECTIVES

What are you trying to achieve?
 

Employees/Volunteers
  

Customers/Clients
  

Awareness
 Motivate
 Thanks
 New product launch
 Improve morale/performance
 Traffic Builder
 Rename/reposition
 Performance rewards
 Gift with purchase
 Cross/up sell
 Recognition
  
 Other
 
 Other

AUDIENCE

Who is your primary audience?


 Present customers/clients


 Present volunteers


 Present donors


 Employees
 Prospective customers/clients
 Prospective volunteers
 Prospective donors
 Students
 Lost customers/clients
 Top Volunteers %
 Top donors %
  
 Other
 Top customers/clients %
       
 
 
 Target audience job function or title

AUDIENCE DEMOGRAPHICS
MEDIUM

Income level

Geography
Age Range
 Men
 Women
 Teens
    
   Other

MESSAGE

What major point do you want to communicate?

THEME

Does your promotion fit any theme (i.e. safety, health, fundraising, seasonal, holiday, etc.)?

What tone would you like to project?


 Exciting


Informative
 Urgent
Authoritative
 Factual
Competitive
 Educational
Aggressive
   Other


What is the best way to reach your audience?


Direct Mail


Internet Advertising
Hand deliver
Ceremonies/Events
Phone call
Trade shows
Email
Broadcast advertising
Fax
Gift with purchase
Face-to-face
Bundled with product
Networking
    

How will the fulfillment be handled?


Hand delivered by assigned staff members
In-house mailroom
Outsourced fulfillment house
 
Other

Are there any other sales collateral or marketing campaigns that this product must work with?


Cover letter
Your catalog/brochure/flyer
Another promotional product
 
Other

What type of packaging do you want to use?


None


Custom
Individually wrapped
Envelope
Gift package
 
Other

Additional Comments -


PERSONAL INFORMATION

First Name *

Last Name *
Email *
Job Title
Work Phone
Fax


Company Name*


Industry Type
Number of Employees
Number of Years in Business
Address
City
State/Providence
Zip/Postal Code
Country

I'm interested in the following brand building solutions
Increasing Sales and Brand Awareness
Planning Memorable Special Events and/or Tradeshows
Building Stronger Relationships with Key Audiences

Are you considering branding and promotional tools for the upcoming year?

What is your biggest branding challenge?

What type of branding and promotional tools are you currently using?
Apparel
Employee Appreciation
Sales Call Leave Behinds
Volunteer Appreciation
General Awareness
Gift with Purchase
Office Items for Internal Use
(i.e. notepads, pens, coffee mugs)
Direct Mail
Employee Incentive Programs
Product Launch
Employee Training
Product Packaging or Presentation
Special Events
Point of Purchase Display
Tradeshow Promotion
Signage
Client Appreciation
  
Other
Donor Appreciation
    


 
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