Objective: The client wanted to provide buyers of high end condominiums in two resorts with a closing gift that fit the lifestyle and quality of the resorts. Since some buyers invested in both locations, the client wanted to make sure that they did not receive the same gifts twice. The client did, however, want the gifts to compliment each other.
Result: The client opted for two similar-but-different gifts. The first was a gift set featuring a Turkish Shawl Collar Robe and a Grooming Set. The second featured an Egyptian Cotton Spa Towel with a Grooming Set and Bath Set. For each gift set, the products were placed inside a cloth-lined wicker basket and had a ribbon with a 'thank you' note attached. After closing, the appropriate gift set was individually shipped to the buyer. The buyers loved their gifts and the client was very pleased with the positive feedback they received.
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