Higher Education

Objective:  The client wanted to promote safety on campus.  They provided all freshman with dorm room keys on a BIC key ring flashlight with three sides for imprinting.  One side was imprinted with a message reminding students to be safe.  Another side had an emergency phone number along with a website that provided safety information.  The third side was sold to local merchants as advertising which paid for some of the cost of the key ring safety light.  

Result:  As a result of advertising sales, the University promoted its safety program at almost no cost, and local merchants inexpensively targeted new customers. Because BIC does not charge for copy changes, the university was able to get six merchants to each buy space on 150 lights.

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