Cab Company

Objective: A new cab company wanted to distinguish itself from the competition and increase call volume. The company decided to promote its debit/credit card in-cab machines for ease of service. A tri-stic magnet pen was selected for this promotion. One side of the pen displayed the company logo, the second side read, “Credit Cards Accepted in ALL Cabs,” and the clip displayed the phone number.

Result: As the customer signed the receipt on the way out they would be given the pen to keep. Since the pen has a magnet on the third side, the customer could keep the cab information handy on his/her refrigerator or filing cabinet. Call volume increased 32% in the first month of distribution. The tri-stic magnet pen is still used in all cabs for ease in credit payment as well as promotion.

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