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Automotive Products

Objective: The company introduced a monthly Safety Incentive Reward Program to help reduce the number of on-site accidents as well as company and customer vehicle damage and liability claims. The company has 200 program participants at 10 locations. They chose a luxurious signature ultraweight beach towel to include in the program during one of the summer months.

Result: Due to the towel's popularity, it was chosen again as a monthly incentive item.

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